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About Age Co

Age Co sells ‘later life’ products and services to raise funds for Age UK


Age Co is 100% owned by Age UK. We sell products and services designed to help people make the most of later life, and we give our profits to the charity enabling them to support those older people most at need.

With nearly 40 years’ experience, we offer a wide range of solutions from carefully selected companies who are experts in their fields, and who share our dedication to value and customer service.

We recognise everyone is an individual, so we take the time to listen to you and provide clear, straightforward information so you can feel confident in your choices.

We currently offer Car Insurance, Home Insurance, Funeral Plans, Legal Services, Personal Alarms, Incontinence products, Stairlifts, Homelifts and Bathing Solutions.

Learn more about Age UK


Frequently Asked Questions

What is Age Co?

AgeCo Limited is a trading company that sells products and services designed to help people make the most of later life. The company is owned by Age UK, and the profits made from the sale of goods and services are given to the charity.

The products sold under the brand name ‘Age Co’ are provided by specialist companies working in partnership with AgeCo Limited. The range includes financial services and independent living solutions.

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Is Age Co part of Age UK?

Yes. AgeCo Limited is 100% owned by Age UK.

It is a trading company that sells products and services under the brand name ‘Age Co’. The profits made each year are given to Age UK to help fund the work of the charity nationwide.

And because the Age Co team is part of Age UK we’re able to use our joint expertise to offer products and services that are designed to better meet the needs of older people.

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Why are products and services sold under the name 'Age Co' and not 'Age UK'?

To ensure there is a clear distinction between the not-for-profit charitable work of Age UK, and the activities of the trading company AgeCo Limited.

The charity Age UK provides companionship, advice, and support for older people at need. The trading company sells Age Co branded ‘later life’ products and services to make a profit.

The profits it makes are given to Age UK each year, so when you purchase a product from Age Co, you are helping to raise funds for the charity. The products themselves are not subsidised or ‘charity priced’.

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What does the ‘Co’ in ‘Age Co’ stand for?

‘Co’ is short for ‘company’. We want to make it clear that when you buy a product or service from us you are buying from a commercial enterprise that sells goods to make money.

The profits that Age Co makes are given Age UK to support their charitable work.

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Does Age Co give its profits to Age UK?

Yes. Age Co is 100% owned by Age UK and it gives its net profit to the charity, enabling them to support those older people most at need. In the financial year, 2020-2021 Age Co donated £6.2m to Age UK.

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How much money does Age Co give to Age UK?

The amount Age Co donates each year is dependent on the amount of profit made from Age Co Sales after all costs are taken into account. In the financial year 2020-2021, this was £6.2m.

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Are Age Co products ‘charity products’ or, if not, at least the cheapest?

The products and services sold by Age Co are not discounted, subsidised or ‘charity priced’. They are designed to meet the needs of our customers, and our pricing reflects the benefits and features they offer.

As some of our products include extra features that research indicates are important to older customers, they are not necessarily the cheapest on the market.

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Is Age Co good value?

Age Co aims for its products and services to meet the needs of customers, and always to represent good value.

However, ‘value’ means different things to different people. For some, it’s ‘the lowest possible price'. For others, ‘value’ means ‘a fair price given the quality of the product’, and this is what Age Co looks to achieve.

We would always recommend that any purchase decision should be based on your individual circumstances and needs.

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Will you be offering new products in the future?

Age Co aim to help people make the most of later life, and the products we offer are selected to meet the needs of our customers.

Our range currently includes financial services and independent living solutions, but we hope to expand our offer further. We regularly carry out research with consumers to identify and review new products that we may introduce in the future.

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