What we do
We sell products and services designed to help people make the most of later life. The range we offer is shaped by our customers’ lives and their needs.
Ageing can have its challenges, but it also brings wisdom, experience, and self-awareness. We recognise everyone is an individual, so we take the time to listen. We also use our expertise to find the best solutions for supporting our customers in continuing to live life on their own terms. And we always aim to provide clear, straightforward information so customers can feel confident in their choices.
Who we work with
The needs of our customers have always informed the products we sell and the expert partners we choose to provide them.
Over our 40 years in business, we've worked with a range of trusted experts to offer a collection of products and services that our customers can rely on.
Each company that joins our community is carefully selected for its specialist knowledge, the quality and value of its offering and because it shares our dedication to customer service.
Our relationship with Age UK
Age Co is a trading arm of Age UK, the UK’s largest charity dedicated to people in later life.
Age UK campaigns for older people and provides a range of services across the country. These include an information and advice line, and a telephone friendship service that for lonely or vulnerable people can be a lifeline.
The profits Age Co makes from the sale of products and services are given to Age UK to help fund this important work and support those older people who need it most.
Frequently Asked Questions
What is Age Co?
AgeCo Limited is a trading company that sells products and services designed to help people make the most of later life. The company is owned by Age UK, and the profits made from the sale of goods and services are given to the charity.
The products sold under the brand name ‘Age Co’ are provided by specialist companies working in partnership with AgeCo Limited. The range includes financial services and independent living solutions.
Is Age Co part of Age UK?
Yes. AgeCo Limited is 100% owned by Age UK.
It is a trading company that sells products and services under the brand name ‘Age Co’. The profits made each year are given to Age UK to help fund the work of the charity nationwide.
And because the Age Co team is part of Age UK we’re able to use our joint expertise to offer products and services that are designed to better meet the needs of older people.
Why are products and services sold under the name 'Age Co' and not 'Age UK'?
To ensure there is a clear distinction between the not-for-profit charitable work of Age UK, and the activities of the trading company AgeCo Limited.
The charity Age UK provides companionship, advice, and support for older people at need.
The trading company sells Age Co branded ‘later life’ products and services to make a profit. The profits it makes are given to Age UK each year. So when you purchase a product from Age Co, you are helping to raise funds for the charity. The products themselves are not subsidised or ‘charity priced’.
What does the ‘Co’ in ‘Age Co’ stand for?
‘Co’ is short for ‘company’. We want to make it clear that when you buy a product or service from us you are buying from a commercial enterprise that sells goods to make money.
The profits that Age Co makes are given to Age UK to support their charitable work.
Does Age Co give its profits to Age UK?
Yes. Age Co is 100% owned by Age UK and it gives its net profit to the charity, enabling them to support those older people most in need.
In the financial year, 2021-2022 Age Co donated £4m to Age UK.
How much money does Age Co give to Age UK?
The amount Age Co donates each year is dependent on the amount of profit made from Age Co Sales after all costs are taken into account.
In the financial year 2021-2022, this was £4m.
Are Age Co products always the cheapest?
The products and services sold by Age Co are not discounted, subsidised or ‘charity priced’. They are designed to meet the needs of our customers, and our pricing reflects the benefits and features they offer.
As some of our products include extra features that research indicates are important to older customers, they are not necessarily the cheapest on the market.
Is Age Co good value?
Age Co aims for its products and services to meet the needs of customers, and always to represent good value.
However, ‘value’ means different things to different people. For some, it’s ‘the lowest possible price'. For others, ‘value’ means ‘a fair price given the quality of the product’, and this is what Age Co looks to achieve.
We would always recommend that any purchase decision should be based on your individual circumstances and needs.
Will you be offering new products in the future?
Age Co aims to help people make the most of later life, and the products we offer are selected to meet the needs of our customers.
Our range currently includes financial services and independent living solutions, but we hope to expand our offer further. We regularly carry out research with consumers to identify and review new products that we may introduce in the future.